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MONOTYPE
"Benchmarking and rewarding great ideas that are well executed and appropriate".
Design and Art Direction (D&AD), formerly known as British Design & Art Direction, is
a Bristish eductaional charity which exists to promote excellence in design and advertising.
They had thought provoking projects like very year. Choosing monotype as my project, I will explore the topic that I believe in the most and express it through the medium of type.
Monotype creates typefaces and technologies that help people tell their story, in any language, on any device and with a clear voice.
The brief informs us to take a cause i believ in and use the power of type to make a difference. Design with typography to agitate, educate and organise the world and the audience.
The right typeface used in the right way, gives a cause, movement or chang it's true voice.
The deliverables of the project are :
One poster, one digital element, one other touchpoint.
Main deliverables include a solution to either a video (max 2minutes) or upto eight presentation slides.
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